Show host Archives - Born To Influence - Thought Leadership For Founders https://borntoinfluence.com/category/show-host/ We help Founders and Entrepreneurs get more media exposure, publicity, and connections with high-level influencers to ultimately grow leads and sales Thu, 05 Oct 2017 05:13:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://borntoinfluence.com/wp-content/uploads/2016/06/favicon.png Show host Archives - Born To Influence - Thought Leadership For Founders https://borntoinfluence.com/category/show-host/ 32 32 Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style https://borntoinfluence.com/lossilva/ https://borntoinfluence.com/lossilva/#respond Wed, 18 Jun 2014 06:42:36 +0000 http://borntoinfluence.com/?p=1054 Born To Influence: The Marketing Show (Episodes 170 & 171)  To listen to Los’ interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Los’ interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Los about: The signs that show it’s time to scale up your marketing How to find out who your buyers are Giving your best content away for free vs offering a tripwire How to price your initial offer How to nurture the relationship with people on your list What to do with people that don’t open your email How to figure out what products to offer in your upsell How to test your upsells when you first offer it What corporate sponsors and advertisers are looking for How the audience’s response changed since he shifted his interviewing style Why he plans for 2 years from the initial lauch of his show How to do market research the right way How to create rapport with strangers How to remain authentic when youre influenced by the leaders in your space How to keep consistent with your blogging strategy when you’re testing How to diversify your marketing channels   Los Recommends (*affiliate): DataReach Rob Walling – StartUps for the Rest of Us (podcast) Scott Britton: LifeLong Learner (blog) Scott Britton: The competitive Edge Hustle and Flow (article by Los Silva) BizDev Bible (article by Los Silva) Influence (Robert Cialdini) Outwitting The Devil (Napoleon Hill) Brainfluence (Roger Dooley) Neuromarketing (blog) Tweetable: You need to have YOUR voice… and that’s what people are gonna be attracted to ~ Los Silva Click To Tweet Los’ Bio: “Los Silva started out working with Fortune 500 clients such as Red Bull, Budweiser, and Walt Disney World on business development.. He later went on to co-found a digital education startup which has had courses in colleges and universities across the nation such as Baylor, MIT, and Wake Forest. Currently he is the Co-Founder of Startup Jungle , he helps startups with business development and growth.” To learn more about Los Silva, go to: startupjungle.com or connect with him on Freedom Strategies.tv.

The post Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 170 & 171)

Los Silva _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Los’ interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Los’ interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Los about:

  • The signs that show it’s time to scale up your marketing
  • How to find out who your buyers are
  • Giving your best content away for free vs offering a tripwire
  • How to price your initial offer
  • How to nurture the relationship with people on your list
  • What to do with people that don’t open your email
  • How to figure out what products to offer in your upsell
  • How to test your upsells when you first offer it
  • What corporate sponsors and advertisers are looking for
  • How the audience’s response changed since he shifted his interviewing style
  • Why he plans for 2 years from the initial lauch of his show
  • How to do market research the right way
  • How to create rapport with strangers
  • How to remain authentic when youre influenced by the leaders in your space
  • How to keep consistent with your blogging strategy when you’re testing
  • How to diversify your marketing channels

 

Los Recommends (*affiliate):

Twitter logo RED 20 by 20 pixelsTweetable:

  • You need to have YOUR voice… and that’s what people are gonna be attracted to ~ Los Silva Click To Tweet

Los’ Bio:

“Los Silva started out working with Fortune 500 clients such as Red Bull, Budweiser, and Walt Disney World on business development.. He later went on to co-found a digital education startup which has had courses in colleges and universities across the nation such as Baylor, MIT, and Wake Forest. Currently he is the Co-Founder of Startup Jungle , he helps startups with business development and growth.”

To learn more about Los Silva, go to: startupjungle.com or connect with him on Freedom Strategies.tv.

The post Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/lossilva/feed/ 0 Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia https://borntoinfluence.com/brettcampbell/ https://borntoinfluence.com/brettcampbell/#respond Mon, 16 Jun 2014 06:08:27 +0000 http://borntoinfluence.com/?p=1051 Born To Influence: The Marketing Show (Episodes 168 & 169)  To listen to Brett’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Brett’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Brett about: How he built his fan base to over 185,000 people on FaceBook What the Internet marketing gurus don’t tell you about online product launches How he used FaceBook offers to generate 12,000 leads literally overnight The strategy you must employ to generate leads successfully from FaceBook How to manage a FaceBook group that leads to sales day after day The thank you page strategy that makes your advertising pay for itself immediately How to test your FaceBook ads what to avoid when running FaceBook ads How to use FaceBook groups vs FaceBook pages in your marketing How to create a community with your target audience How he generated 20,000 likes organically to his brand new FaceBook page The step-by-step on how to create a successful FaceBook business page from scratch How to create viral FaceBook contests The non-negotiables of FaceBook marketing Brett Recommends (*affiliate): Clean Eating Recipes (FaceBook page) Fiit Chicks (FaceBook page) Tweetable: Make it as easy as you can for your prospect ~ Brett Campbell Click To Tweet Brett’s Bio: Director at Fiit Chicks, Australia’s largest growing fitness franchise. To learn more about Brett Campbell, go to: fiitinternational.com.au or connect with him on FaceBook.

The post Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 168 & 169)

Brett Campbell _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Brett’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Brett’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Brett about:

  • How he built his fan base to over 185,000 people on FaceBook
  • What the Internet marketing gurus don’t tell you about online product launches
  • How he used FaceBook offers to generate 12,000 leads literally overnight
  • The strategy you must employ to generate leads successfully from FaceBook
  • How to manage a FaceBook group that leads to sales day after day
  • The thank you page strategy that makes your advertising pay for itself immediately
  • How to test your FaceBook ads
  • what to avoid when running FaceBook ads
  • How to use FaceBook groups vs FaceBook pages in your marketing
  • How to create a community with your target audience
  • How he generated 20,000 likes organically to his brand new FaceBook page
  • The step-by-step on how to create a successful FaceBook business page from scratch
  • How to create viral FaceBook contests
  • The non-negotiables of FaceBook marketing

Brett Recommends (*affiliate):

Twitter logo RED 20 by 20 pixelsTweetable:

  • Make it as easy as you can for your prospect ~ Brett Campbell Click To Tweet

Brett’s Bio:

Director at Fiit Chicks, Australia’s largest growing fitness franchise.

To learn more about Brett Campbell, go to: fiitinternational.com.au or connect with him on FaceBook.

The post Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/brettcampbell/feed/ 0 Nick Nanton on Branding Yourself Like a True Celebrity Expert https://borntoinfluence.com/nicknanton/ https://borntoinfluence.com/nicknanton/#respond Sat, 07 Jun 2014 04:59:21 +0000 http://borntoinfluence.com/?p=1021 Born To Influence: The Marketing Show (Episodes 160 & 161)  To listen to Nick’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Nick’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Nick about: What you need to have in place to build a true personal brand The three things you must have in your business to grow your revenue What is the role of media and PR in your business vs marketing How and when to use press releases What is the real benefit of appearing on network television The difference between mass media and direct media The formula for succeeding with using media in your marketing How to get your first media appearances booked Offline direct marketing vs online marketing How to do list selection for direct mail Why he sent iPads to his prospects The key elements your business must have in order to succeed with your marketing process How an undertaker managed to get continuity income The only three ways to grow your business The mindset that creates a roadblock to your growth How to eliminate price objections How to run a business with 60 seminars a week How to create a fusion between branding and direct response marketing Nick recommends (*affiliate): PRlog.org Tweetable: Price is only an issue when value is a mystery ~ Nick Nanton Click To Tweet Nick’s Bio: “An Emmy-winning director and producer, Nick Nanton, Esq., is known as the top agent to celebrity experts around the world for his role in developing and marketing business and professional experts through personal branding, media, marketing and PR to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company magazine’s expert blogger on the subject and lectures regularly on the topic at major universities around the world. His book Celebrity Branding You® has also been used as the textbook on personal branding for university students. The CEO of The Dicks + Nanton Celebrity Branding Agency, an international agency with more than 1000 clients in 26 countries, Nick is an award-winning director, producer and songwriter who has worked on everything from large-scale events to television shows with Bill Cosby, President George H.W. Bush, Brian Tracy, Michael GerberNick is recognized as one of the top thought leaders in the business world and has co-authored 16 bestelling books alongside Brian Tracy, Jack Canfield (creator of the “Chicken Soup for the Soul” series), Dan Kennedy, Robert Allen, Dr. Ivan Misner (founder of BNI), Jay Conrad Levinson (author of the “Guerilla Marketing” series), Leigh Steinberg and many others, including the breakthrough hit Celebrity Branding You!® Nick has led the marketing and PR campaigns that have driven more than 600 authors to best-seller status. Nick has been seen in USA Today, The Wall Street Journal, Newsweek, Inc., The New York Times, Entrepreneur and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as on FOX News, CNN, CNBC and MSNBC, speaking on subjects ranging from branding, marketing and law to “American Idol.” Nick is a member of the Florida Bar and holds a J.D. from the University of Florida Levin College of Law, as well as a B.S./B.A. in Finance from the University of Florida’s Warrington College of Business Administration. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, home to the Grammys), a member of The National Academy of Television Arts & Sciences (home to the Emmy Awards), co-founder of the National Academy of Best-Selling Authors®, and an 11-time Telly Award winner. He spends his spare time working with Young Life and Downtown Credo Orlando and rooting for the Florida Gators with his wife Kristina and their three children, Brock, Bowen and Addison. To learn more about Nick Nanton, go to: celebritybrandingagency.com or connect with him on Twitter: @nicknanton.

The post Nick Nanton on Branding Yourself Like a True Celebrity Expert appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 160 & 161)

Nick Nanton _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Nick’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Nick’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Nick about:

  • What you need to have in place to build a true personal brand
  • The three things you must have in your business to grow your revenue
  • What is the role of media and PR in your business vs marketing
  • How and when to use press releases
  • What is the real benefit of appearing on network television
  • The difference between mass media and direct media
  • The formula for succeeding with using media in your marketing
  • How to get your first media appearances booked
  • Offline direct marketing vs online marketing
  • How to do list selection for direct mail
  • Why he sent iPads to his prospects
  • The key elements your business must have in order to succeed with your marketing process
  • How an undertaker managed to get continuity income
  • The only three ways to grow your business
  • The mindset that creates a roadblock to your growth
  • How to eliminate price objections
  • How to run a business with 60 seminars a week
  • How to create a fusion between branding and direct response marketing

Nick recommends (*affiliate):

Twitter logo RED 20 by 20 pixelsTweetable:

  • Price is only an issue when value is a mystery ~ Nick Nanton Click To Tweet

Nick’s Bio:

“An Emmy-winning director and producer, Nick Nanton, Esq., is known as the top agent to celebrity experts around the world for his role in developing and marketing business and professional experts through personal branding, media, marketing and PR to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company magazine’s expert blogger on the subject and lectures regularly on the topic at major universities around the world. His book Celebrity Branding You® has also been used as the textbook on personal branding for university students.

The CEO of The Dicks + Nanton Celebrity Branding Agency, an international agency with more than 1000 clients in 26 countries, Nick is an award-winning director, producer and songwriter who has worked on everything from large-scale events to television shows with Bill Cosby, President George H.W. Bush, Brian Tracy, Michael GerberNick is recognized as one of the top thought leaders in the business world and has co-authored 16 bestelling books alongside Brian Tracy, Jack Canfield (creator of the “Chicken Soup for the Soul” series), Dan Kennedy, Robert Allen, Dr. Ivan Misner (founder of BNI), Jay Conrad Levinson (author of the “Guerilla Marketing” series), Leigh Steinberg and many others, including the breakthrough hit Celebrity Branding You!®

Nick has led the marketing and PR campaigns that have driven more than 600 authors to best-seller status. Nick has been seen in USA Today, The Wall Street Journal, Newsweek, Inc., The New York Times, Entrepreneur and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as on FOX News, CNN, CNBC and MSNBC, speaking on subjects ranging from branding, marketing and law to “American Idol.”

Nick is a member of the Florida Bar and holds a J.D. from the University of Florida Levin College of Law, as well as a B.S./B.A. in Finance from the University of Florida’s Warrington College of Business Administration. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, home to the Grammys), a member of The National Academy of Television Arts & Sciences (home to the Emmy Awards), co-founder of the National Academy of Best-Selling Authors®, and an 11-time Telly Award winner. He spends his spare time working with Young Life and Downtown Credo Orlando and rooting for the Florida Gators with his wife Kristina and their three children, Brock, Bowen and Addison.

To learn more about Nick Nanton, go to: celebritybrandingagency.com or connect with him on Twitter: @nicknanton.

The post Nick Nanton on Branding Yourself Like a True Celebrity Expert appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/nicknanton/feed/ 0 Joe Pulizzi on How to Do Content Marketing the Right Way https://borntoinfluence.com/joepulizzi/ https://borntoinfluence.com/joepulizzi/#respond Wed, 21 May 2014 09:00:39 +0000 http://borntoinfluence.com/?p=965 Born To Influence: The Marketing Show (Episodes 146 & 147)  To listen to Joe’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Joe’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joe about: How to create the content marketing strategy that’s right for you How to minimize your advertising costs How to do your content re-purposing strategy correctly in your marketing What to do before creating new content How to create a book from your content Pros and cons of FaceBook groups The step-by-step for creating a content marketing strategy Whether or not production quality matters in video in content marketing The truth about viral marketing How long it takes for your content marketing to start generating results How to evaluate whether your content marketing strategy is working before it starts generating direct results The three legs each company’s content marketing strategy must be built on The role of print media in content marketing How to create 20 pieces of content from one speaking gig How to create content for a whole year ahead of time The one quality your content MUST have User generated content vs your own for best consistency How to get the Influencers in your niche to share your content Joe Recommends (*affiliate): joepulizzi.com contentmarketinginstitute.com epiccontentmarketing.com contentmarketingworld.com This Old Marketing (podcast) Tweetable: “Like it or not, we are all publishers” Click To Tweet Joe’s Bio: “Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.” To learn more about Joe Pulizzi, go to http://joepulizzi.com.

The post Joe Pulizzi on How to Do Content Marketing the Right Way appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 146 & 147)

Joe Pulizzi _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Joe’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Joe’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Joe about:

  • How to create the content marketing strategy that’s right for you
  • How to minimize your advertising costs
  • How to do your content re-purposing strategy correctly in your marketing
  • What to do before creating new content
  • How to create a book from your content
  • Pros and cons of FaceBook groups
  • The step-by-step for creating a content marketing strategy
  • Whether or not production quality matters in video in content marketing
  • The truth about viral marketing
  • How long it takes for your content marketing to start generating results
  • How to evaluate whether your content marketing strategy is working before it starts generating direct results
  • The three legs each company’s content marketing strategy must be built on
  • The role of print media in content marketing
  • How to create 20 pieces of content from one speaking gig
  • How to create content for a whole year ahead of time
  • The one quality your content MUST have
  • User generated content vs your own for best consistency
  • How to get the Influencers in your niche to share your content

Joe Recommends (*affiliate):

Twitter logo RED 20 by 20 pixelsTweetable:

“Like it or not, we are all publishers” Click To Tweet

Joe’s Bio:

“Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.

You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.”

To learn more about Joe Pulizzi, go to http://joepulizzi.com.

The post Joe Pulizzi on How to Do Content Marketing the Right Way appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/joepulizzi/feed/ 0 John Jantsch on Selling and Marketing Duct Tape Style https://borntoinfluence.com/johnjantsch/ https://borntoinfluence.com/johnjantsch/#respond Wed, 14 May 2014 09:00:45 +0000 http://borntoinfluence.com/?p=941 Born To Influence: The Marketing Show (Episodes 140 & 141)  To listen to John’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of John’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with John about: How your clients see your business How to clarify your USP How this architectural firm went against conventional wisdom to really succeed How to get real, genuine feedback from your customers What you should delegate to an outside PR or marketing firm What questions to ask from your customers What to do with customer reviews on Yelp, Amazon etc How to get more referrals How to reverse engineer your marketing strategy <– LOVE this! How to stay out of price wars How to break down your marketing into manageable chunks How to use your strategy for decision making How he’s marketing his book Duct Tape Selling How to bring value as a sales person Tweetable: “You have to make marketing a habit” Click To Tweet John Recommends (affiliate*): Talking Logo (Article on Duct Tape Marketing) The Referral Engine (John Jantsch) Buffer Peter Drucker The Practice of Management (Peter Drucker) The E-Myth (Michael Gerber) Seth Godin Duct Tape Selling (John Jantsch) John’s Bio: “John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, The Commitment Engine, The Referral Engine and Duct Tape Selling. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company.” To learn more about John Jantsch, go to  http://johnjantsch.com.

The post John Jantsch on Selling and Marketing Duct Tape Style appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 140 & 141)

John Jantsch screen shot copy

iTunes logo blue 20 by 20 pixels To listen to John’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of John’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with John about:

  • How your clients see your business
  • How to clarify your USP
  • How this architectural firm went against conventional wisdom to really succeed
  • How to get real, genuine feedback from your customers
  • What you should delegate to an outside PR or marketing firm
  • What questions to ask from your customers
  • What to do with customer reviews on Yelp, Amazon etc
  • How to get more referrals
  • How to reverse engineer your marketing strategy <– LOVE this!
  • How to stay out of price wars
  • How to break down your marketing into manageable chunks
  • How to use your strategy for decision making
  • How he’s marketing his book Duct Tape Selling
  • How to bring value as a sales person

Twitter logo RED 20 by 20 pixelsTweetable:

John Recommends (affiliate*):

John’s Bio:

“John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, The Commitment Engine, The Referral Engine and Duct Tape Selling.

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company.”

To learn more about John Jantsch, go to  http://johnjantsch.com.

The post John Jantsch on Selling and Marketing Duct Tape Style appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/johnjantsch/feed/ 0 Vinnie Tortorich on How He Became America’s Angriest Trainer https://borntoinfluence.com/vinnietortorich/ https://borntoinfluence.com/vinnietortorich/#respond Mon, 12 May 2014 09:00:26 +0000 http://borntoinfluence.com/?p=930 Born To Influence: The Marketing Show (Episodes 138 & 139)  To listen to Vinnie’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Vinnie’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Vinnie about: How he became Internet famous The key to popularity online How he grew his podcast got 350,000 downloads per month The pitfalls of self-publishing a book How to do an audio book right so that it sells Why he delayed the release of his audio book of his bestseller How he monetized his podcast How talking about Oprah helped him sell his fitness book How he made 30K in just a few days as a kid during the holidays What he learned from Pat Flynn (host of the Smart Passive Income podcast) Tweetable: “Business has no emotion” Click To Tweet Vinnie Recommends (affiliate*): Fitness Confidential (Vinnie Tortorich) Smart Passive Income podcast with Pat Flynn Think and Grow Rich (Napoleon Hill) The Power of Positive Thinking (Norman Vincent Peale) Crush It (Gary Vaynerchuk) Jab, Jab, Jab, Right Hook (Gary Vaynerchuk) Vinnie’s Bio: “My name is Vinnie Tortorich, America’s Angriest Trainer. Why am I so angry? Because your good intentions have been stolen. You have been duped. Yes, despite all your good honest efforts you just keep gaining weight and feeling worse. Does this sound familiar? ‘No matter how much I exercise and how ‘healthily” I eat, I can’t seem to keep the weight off or my cholesterol’s too high or my arthritis/allergies are giving me trouble or my knees/back hurts or I have sleep apnea….” I hear this over and over again and I KNOW it doesn’t have to be this way. There is a solution, they just don’t want you to know it. That, ladies & gentlemen, is why I’m angry. I’ve been a personal trainer to people from all walks of life for thirty years. I’ve trained Hollywood celebrities, captains of industry, stay at home moms, working moms, pregnant moms, ultra athletes, Ironman triathletes, injured and post surgical clients and even children with the beginnings of a weight problem. I love my work and I live to see my clients enjoying the benefits of my training and the feelings of well being that fitness gives them, they are all thriving. But hey, not everyone is lucky enough to have me breathing down their neck, yelling “Step away from the pizza!”. As I look around me and see the American people getting fatter and sicker instead of fitter and healthier, I wonder what messages they are getting about fitness and nutrition and where those messages are coming from. For decades, the diet industry (and they are not the only bad guys here) has been selling you lies about how to lose weight and get fit. They get you thin fast while simultaneously setting you up for failure just so you can come crawling back to them in a few months. Let’s face it, they can’t make money if you stay thin and fit! Looking at the growing epidemic of obesity and other weight related diseases and the health and financial costs of that epidemic to our country, I am shocked to see that the message comes directly from the government, the special interest groups, the health care system and pharmaceutical industry, the very people who are supposed to help and guide us. It would seem they are motivated by one thing and one thing only – MONEY. There are several excellent documentaries on the subject and you can watch any of those documentaries on TV or Netflix whenever you choose. I am thankful that those documentaries exist and grateful to the people that made them, but, whilst they bring our attention to the roots of the issue, they don’t solve the problem. And that’s where I come in. I’m going to tell you, for fun and for free, what you SHOULD be doing, what they (the bad guys) are not telling you. You don’t have to buy any gadgets, powders or pills. You don’t have to sign up for anything or become a member of any group. You won’t be starving or feel deprived. It’s really pretty simple and you can start right now……Here’s a link to my free podcasts on iTunes where you can hear how it’s done and have a good time doing it. You can download to your phone, computer iPod etc or listen right now by clicking here. To learn more about Vinnie Tortorich, go to  http://vinnietortorich.com.

The post Vinnie Tortorich on How He Became America’s Angriest Trainer appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 138 & 139)

Vinnie Tortorich screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Vinnie’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Vinnie’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Vinnie about:

  • How he became Internet famous
  • The key to popularity online
  • How he grew his podcast got 350,000 downloads per month
  • The pitfalls of self-publishing a book
  • How to do an audio book right so that it sells
  • Why he delayed the release of his audio book of his bestseller
  • How he monetized his podcast
  • How talking about Oprah helped him sell his fitness book
  • How he made 30K in just a few days as a kid during the holidays
  • What he learned from Pat Flynn (host of the Smart Passive Income podcast)

Twitter logo RED 20 by 20 pixelsTweetable:

Vinnie Recommends (affiliate*):

Vinnie’s Bio:

“My name is Vinnie Tortorich, America’s Angriest Trainer. Why am I so angry? Because your good intentions have been stolen. You have been duped. Yes, despite all your good honest efforts you just keep gaining weight and feeling worse.

Does this sound familiar? ‘No matter how much I exercise and how ‘healthily” I eat, I can’t seem to keep the weight off or my cholesterol’s too high or my arthritis/allergies are giving me trouble or my knees/back hurts or I have sleep apnea….” I hear this over and over again and I KNOW it doesn’t have to be this way. There is a solution, they just don’t want you to know it. That, ladies & gentlemen, is why I’m angry.

I’ve been a personal trainer to people from all walks of life for thirty years. I’ve trained Hollywood celebrities, captains of industry, stay at home moms, working moms, pregnant moms, ultra athletes, Ironman triathletes, injured and post surgical clients and even children with the beginnings of a weight problem.

I love my work and I live to see my clients enjoying the benefits of my training and the feelings of well being that fitness gives them, they are all thriving. But hey, not everyone is lucky enough to have me breathing down their neck, yelling “Step away from the pizza!”. As I look around me and see the American people getting fatter and sicker instead of fitter and healthier, I wonder what messages they are getting about fitness and nutrition and where those messages are coming from.

For decades, the diet industry (and they are not the only bad guys here) has been selling you lies about how to lose weight and get fit. They get you thin fast while simultaneously setting you up for failure just so you can come crawling back to them in a few months. Let’s face it, they can’t make money if you stay thin and fit! Looking at the growing epidemic of obesity and other weight related diseases and the health and financial costs of that epidemic to our country, I am shocked to see that the message comes directly from the government, the special interest groups, the health care system and pharmaceutical industry, the very people who are supposed to help and guide us.

It would seem they are motivated by one thing and one thing only – MONEY. There are several excellent documentaries on the subject and you can watch any of those documentaries on TV or Netflix whenever you choose. I am thankful that those documentaries exist and grateful to the people that made them, but, whilst they bring our attention to the roots of the issue, they don’t solve the problem. And that’s where I come in.

I’m going to tell you, for fun and for free, what you SHOULD be doing, what they (the bad guys) are not telling you. You don’t have to buy any gadgets, powders or pills. You don’t have to sign up for anything or become a member of any group. You won’t be starving or feel deprived. It’s really pretty simple and you can start right now……Here’s a link to my free podcasts on iTunes where you can hear how it’s done and have a good time doing it.

You can download to your phone, computer iPod etc or listen right now by clicking here.

To learn more about Vinnie Tortorich, go to  http://vinnietortorich.com.

The post Vinnie Tortorich on How He Became America’s Angriest Trainer appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/vinnietortorich/feed/ 0 Scott Britton on Effective Selling and Cold Emailing for Start-Ups and Beyond https://borntoinfluence.com/scottbritton/ https://borntoinfluence.com/scottbritton/#respond Wed, 07 May 2014 08:09:20 +0000 http://borntoinfluence.com/?p=913 Born To Influence: The Marketing Show (Episodes 134 & 135)  To listen to Scott’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Scott’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Scott about: How he stays productive while working in Brazil How to sell effectively to local businesses What questions get your prospects to qualify themselves How to bypass the gatekeeper How to get anchor partners for social proof in sales How to use cold emailing to get your foot in the door What to keep in mind when cold calling How to get the name of the decision maker when cold calling The perfect cold call script that opens doors How to find email addresses of decision makers How to automate cold calling What you MUST include in your cold emails What numbers to expect with the right cold calling strategy What the REAL goal of a cold call is (and it’s NOT selling!) How to get 5* your chances to get a meeting with your leads How to get the decision makers at big companies The one question you must avoid when getting a meeting with a prospect How to get good in sales Why introverts can be successful in sales How to overcome shyness Scott Recommends: The Competitive Edge (podcast) How to find email addresses (article) Tweetable: “When cold calling… you can NOT attach yourself to their reaction” Click To Tweet Scott’s Bio: “Scott Britton is a startup enthusiast and writer based in Rio De Janeiro, Brazil. He’s currently a former business development and marketing executive for SinglePlatform. Scott writes about business development, productivity, and personal development at Life-LongLearner.com.” To learn more about Scott Britton, go to  http://life-longlearner.com.

The post Scott Britton on Effective Selling and Cold Emailing for Start-Ups and Beyond appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 134 & 135)

Scott Britton _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Scott’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Scott’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Scott about:

  • How he stays productive while working in Brazil
  • How to sell effectively to local businesses
  • What questions get your prospects to qualify themselves
  • How to bypass the gatekeeper
  • How to get anchor partners for social proof in sales
  • How to use cold emailing to get your foot in the door
  • What to keep in mind when cold calling
  • How to get the name of the decision maker when cold calling
  • The perfect cold call script that opens doors
  • How to find email addresses of decision makers
  • How to automate cold calling
  • What you MUST include in your cold emails
  • What numbers to expect with the right cold calling strategy
  • What the REAL goal of a cold call is (and it’s NOT selling!)
  • How to get 5* your chances to get a meeting with your leads
  • How to get the decision makers at big companies
  • The one question you must avoid when getting a meeting with a prospect
  • How to get good in sales
  • Why introverts can be successful in sales
  • How to overcome shyness

Scott Recommends:

Twitter logo RED 20 by 20 pixelsTweetable:

  • “When cold calling… you can NOT attach yourself to their reaction” Click To Tweet

Scott’s Bio:

“Scott Britton is a startup enthusiast and writer based in Rio De Janeiro, Brazil.

He’s currently a former business development and marketing executive for SinglePlatform.

Scott writes about business development, productivity, and personal development at Life-LongLearner.com.”

To learn more about Scott Britton, go to  http://life-longlearner.com.

The post Scott Britton on Effective Selling and Cold Emailing for Start-Ups and Beyond appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/scottbritton/feed/ 0 James Schramko on Storytelling and Growing your Business Super Fast https://borntoinfluence.com/jamesschramko/ https://borntoinfluence.com/jamesschramko/#comments Wed, 23 Apr 2014 08:01:38 +0000 http://borntoinfluence.com/?p=869 Born To Influence: The Marketing Show (Episodes 122 & 123)  To listen to James’ interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of James’ interview on VIDEO, click HERE. (coming soon) In this interview, we talked with James about: How to streamline your to-do list and get focused The mistakes he made early on in his business How to filter to outsource non high-value activities How he prepares for his podcast recordings What running a car dealership taught him for his online business What his crazy maniac boss taught him about efficiency What he based his corporate culture on How he’s able to retain his customers year after year Why he stopped his affiliate programs Why he produces four different podcasts and how he manages it all How he can switch between genres across four different shows quickly His marketing strategy for his podcasts What he learned from mythology and how it helps his business How to deal with unsolicited feedback in your business How to get feedback from live events (NOT surveys!) How to tell great stories How to generate new stories to keep your audience for the long term What you should be aware of re motivational speakers His definition of selling The story he emailed that brought in $12,000 in sales   Tweetables: “I see podcasts as a traffic source rather than a product” Click To Tweet “If I work hard on solving problems then I don’t have to do a lot of selling” Click To Tweet “True stories are the only stories you should use… everyone has amazing stories” Click To Tweet “The stories are always there. we just have to pay attention to them” Click To Tweet James’ Bio: ” James Schramko is proof positive that you can take solid offline business profit ideas and turn them into a powerful online business. Leaving the safety of a $300k a year General Management Role running a Mercedes-Benz dealership in Sydney, James Started his online career with just one affiliate product earning $49.25 commission per sale. James turned that business model into a six figure per year online business and then quickly developed his business well past the million dollar mark by starting and growing an online coaching community, a top level Mastermind, a website development business and traffic businesses.” To learn more about James Schramko, go to: http://SuperFastBusiness.com

The post James Schramko on Storytelling and Growing your Business Super Fast appeared first on Born To Influence - Thought Leadership For Founders.

]]> Born To Influence: The Marketing Show (Episodes 122 & 123)

James Schramko _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to James’ interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of James’ interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with James about:

  • How to streamline your to-do list and get focused
  • The mistakes he made early on in his business
  • How to filter to outsource non high-value activities
  • How he prepares for his podcast recordings
  • What running a car dealership taught him for his online business
  • What his crazy maniac boss taught him about efficiency
  • What he based his corporate culture on
  • How he’s able to retain his customers year after year
  • Why he stopped his affiliate programs
  • Why he produces four different podcasts and how he manages it all
  • How he can switch between genres across four different shows quickly
  • His marketing strategy for his podcasts
  • What he learned from mythology and how it helps his business
  • How to deal with unsolicited feedback in your business
  • How to get feedback from live events (NOT surveys!)
  • How to tell great stories
  • How to generate new stories to keep your audience for the long term
  • What you should be aware of re motivational speakers
  • His definition of selling
  • The story he emailed that brought in $12,000 in sales

 

Twitter logo RED 20 by 20 pixelsTweetables:

  • “I see podcasts as a traffic source rather than a product” Click To Tweet
  • “If I work hard on solving problems then I don’t have to do a lot of selling” Click To Tweet
  • “True stories are the only stories you should use… everyone has amazing stories” Click To Tweet
  • “The stories are always there. we just have to pay attention to them” Click To Tweet

James’ Bio:

” James Schramko is proof positive that you can take solid offline business profit ideas and turn them into a powerful online business.

Leaving the safety of a $300k a year General Management Role running a Mercedes-Benz dealership in Sydney, James Started his online career with just one affiliate product earning $49.25 commission per sale.
James turned that business model into a six figure per year online business and then quickly developed his business well past the million dollar mark by starting and growing an online coaching community, a top level Mastermind, a website development business and traffic businesses.”

To learn more about James Schramko, go to: http://SuperFastBusiness.com

The post James Schramko on Storytelling and Growing your Business Super Fast appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/jamesschramko/feed/ 2 Joel Comm On PR and Social Media Marketing https://borntoinfluence.com/joelcomm/ https://borntoinfluence.com/joelcomm/#respond Mon, 31 Mar 2014 12:00:47 +0000 http://borntoinfluence.com/?p=792 (Born To Influence: The Marketing Show, Episode 102 & 103)  To listen to Joel’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Joel’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joel about: How he created an iPhone app that went to no. 1 in the world The role of trendsetting when developing tech products How he used press releases to get his iPhone app to #1 How to maximize the results you get from your press releases How to stay ahead of the curve when you’re working in the tech space How important is Klout when measuring influence From the innovator: how he decides what to pay attention to when new technology comes out Why he had a “VP of ideas” How to choose which ideas to take action on How to separate good ideas from bad ones How to pitch the story about your product to the media to get it picked up How to outsource your programming and tech needs How he got Apple to reverse their denial on approving his iphone app What to expect from your PR campaign Just how important is consistency in your content media strategy when building a brand How to decide what to outsource How he set up his iPad app for his podcast How he uses direct mail in his high tech business How he manages juggling multiple projects What Klout is used for internally at progressive companies Joel recommends (affiliate*): Libsyn PR Leads PR Newswire Google Helpouts Elance 99 Designs Tweetathon2009.com KLout Zig Ziglar The Joel Comm Show Joel Comm Inner Circle So, What Do You Do? (Joel Comm) Go Givers Sell More (Bob Burg) The Go Giver (Bob Burg) Klout Matters (Gina Carr and Terry L. Brock)  Joel’s Bio: “Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of the web, publishing, social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.” To learn more about Joel Comm, go to: http://joelcomm.com

The post Joel Comm On PR and Social Media Marketing appeared first on Born To Influence - Thought Leadership For Founders.

]]> (Born To Influence: The Marketing Show, Episode 102 & 103)

Joel Comm screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Joel’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Joel’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Joel about:

  • How he created an iPhone app that went to no. 1 in the world
  • The role of trendsetting when developing tech products
  • How he used press releases to get his iPhone app to #1
  • How to maximize the results you get from your press releases
  • How to stay ahead of the curve when you’re working in the tech space
  • How important is Klout when measuring influence
  • From the innovator: how he decides what to pay attention to when new technology comes out
  • Why he had a “VP of ideas”
  • How to choose which ideas to take action on
  • How to separate good ideas from bad ones
  • How to pitch the story about your product to the media to get it picked up
  • How to outsource your programming and tech needs
  • How he got Apple to reverse their denial on approving his iphone app
  • What to expect from your PR campaign
  • Just how important is consistency in your content media strategy when building a brand
  • How to decide what to outsource
  • How he set up his iPad app for his podcast
  • How he uses direct mail in his high tech business
  • How he manages juggling multiple projects
  • What Klout is used for internally at progressive companies

Joel recommends (affiliate*):

Joel’s Bio:

“Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of the web, publishing, social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.”

To learn more about Joel Comm, go to: http://joelcomm.com

The post Joel Comm On PR and Social Media Marketing appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/joelcomm/feed/ 0 Kim Garst Talks Social Media – Boom! https://borntoinfluence.com/kimgarst/ https://borntoinfluence.com/kimgarst/#respond Sat, 22 Mar 2014 00:36:43 +0000 http://borntoinfluence.com/?p=763 (Born To Influence: The Marketing Show, Episode 94 & 95)  To listen to Kim’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Kim’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Kim about: She went from not knowing how to cut & paste to social media maven with  218,000+ followers What is the number one thing all businesses should use social media for How to make sure you don’t get distracted with friends when working on your business using social media The number one mistake entrepreneurs make on social media The key mindset shift to help you really connect with your prospects online Her favorite tools for reaching out to people on FaceBook How to leverage your FaceBook page to get the most amount of opt-ins to your list How to adjust how your connecting with Influencers depending on what social media platform you’re on How to get involved in the conversation of others on Twitter Future trends re how social media changes affect your business Kim recommends (affiliate*) Heyo Gary Vaynerchuk Jay Baer Youtility JJRH Kim Garst’s Bio: Kim Garst is the Co-Founder and CEO of Boom! Social, a corporate branding and social media consulting firm that services over 32,000 subscribers and 100+ clients. She is extremely passionate about sharing how ‘you can do’ social media. Kim was recently named by Forbes as one of the Top 50 Social Media Influencers. A dynamic speaker and trainer, she also provides social media keynotes and in-depth courses to entrepreneurs and corporations. Her impressive track record and talent for teaching has just earned her a coveted spot on the Social Media Examiner’s Top 10 Social Media Blogs of 2013. She was also named the #1 Social Media Blogger by Kred.com, and voted one of the top Leading Mom’s Businesses in 2012. National and international brands of all sizes hire Kim’s company with one goal goal in mind: to accelerate profits by integrating proven online marketing and social media strategies, as well as keeping them in step with trends and constant changes of the social media world. Kim has an extensive following on Facebook, Twitter, LinkedIn, Google+ and Pinterest. She is known to be a voice of authority in the world of online and social media marketing. To learn more about Kim, go to: http://kimgarst.com

The post Kim Garst Talks Social Media – Boom! appeared first on Born To Influence - Thought Leadership For Founders.

]]> (Born To Influence: The Marketing Show, Episode 94 & 95)

Kim Garst screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Kim’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Kim’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Kim about:

  • She went from not knowing how to cut & paste to social media maven with  218,000+ followers
  • What is the number one thing all businesses should use social media for
  • How to make sure you don’t get distracted with friends when working on your business using social media
  • The number one mistake entrepreneurs make on social media
  • The key mindset shift to help you really connect with your prospects online
  • Her favorite tools for reaching out to people on FaceBook
  • How to leverage your FaceBook page to get the most amount of opt-ins to your list
  • How to adjust how your connecting with Influencers depending on what social media platform you’re on
  • How to get involved in the conversation of others on Twitter
  • Future trends re how social media changes affect your business

Kim recommends (affiliate*)

  • Heyo
  • Gary Vaynerchuk
  • Jay Baer
  • Youtility
  • JJRH
  • Kim Garst’s Bio:
  • Kim Garst is the Co-Founder and CEO of Boom! Social, a corporate branding and social media consulting firm that services over 32,000 subscribers and 100+ clients. She is extremely passionate about sharing how ‘you can do’ social media.
  • Kim was recently named by Forbes as one of the Top 50 Social Media Influencers. A dynamic speaker and trainer, she also provides social media keynotes and in-depth courses to entrepreneurs and corporations. Her impressive track record and talent for teaching has just earned her a coveted spot on the Social Media Examiner’s Top 10 Social Media Blogs of 2013. She was also named the #1 Social Media Blogger by Kred.com, and voted one of the top Leading Mom’s Businesses in 2012.

National and international brands of all sizes hire Kim’s company with one goal goal in mind: to accelerate profits by integrating proven online marketing and social media strategies, as well as keeping them in step with trends and constant changes of the social media world.

Kim has an extensive following on Facebook, Twitter, LinkedIn, Google+ and Pinterest. She is known to be a voice of authority in the world of online and social media marketing.

To learn more about Kim, go to: http://kimgarst.com

The post Kim Garst Talks Social Media – Boom! appeared first on Born To Influence - Thought Leadership For Founders.

]]> https://borntoinfluence.com/kimgarst/feed/ 0