Kenneth Vogt on Marketing Psychology and the Metrics that Matter

Born To Influence: The Marketing Show (Episodes 118 & 119)

Kenneth Vogt _  screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Kenneth’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Kenneth’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Kenneth about:

  • How being left handed impacted his career at the ripe age of 4
  • How he sold himself as a computer whiz kid before being a whiz kid was a “thing”
  • From selling string cheese to the construction consulting business
  • How building relationships helped him in a highly competitive business
  • His formula on how to get you to see your business from an aerial perspective
  • How to use your charisma in your business
  • How to use psychology and spiral dynamics to get better results in your sales presentations
  • How to assess what a prospect would be like to work with before you sign them up
  • What authenticity in your marketing has got to do with results
  • Interesting metrics vs metrics that matter
  • How to factor in downtime after an event when considering speaking gigs
  • How he taught himself to turn himself off and stop thinking about business before going to sleep

Kenneth Recommends (affiliate*):

Kenneth’s Bio:

“You know how many small business owners have lots of ambitions but can’t seem to get clear enough to make them real? Kenneth Vogt teaches them how to transform their ambitions into a big mission and then into reality at VeraClaritas.com.”

To learn more about Kenneth Vogt, go to: http://veraclaritas.com