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Danny Iny on How to Build and Monetize Your Audience from Scratch.mp3

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Ian Brodie on Persuasion via Email and the Psychology of Conversion

Born To Influence: The Marketing Show (Episodes 164 & 165)  To listen to Ian's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Ian's interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Ian about: The practical differences between marketing and advertising for small businesses vs large companies How to get your value across even if you're introverted or shy How to differentiate between strategies that don't suit you vs being lazy The differences between selling and marketing the intangible vs the tangible How to offer a “test drive” to demonstrate your skills when selling a service without doing free coaching sessions The intangible elements of the sales conversation and how to go beyond talking about the deliverables Follow up marketing and how to build confidence in your […]

Brandee Sweesy on Using Google Hangouts for Business

Born To Influence: The Marketing Show (Episodes 162 & 163)  To listen to Brandee's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Brandee's interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Brandee about: What to use Google Hangouts for in your business How to increase engagement with your clients & customers How to be authentic while keeping congruent with what your profession expects of you How to humanize your brand with […]

Nick Nanton on Branding Yourself Like a True Celebrity Expert

Born To Influence: The Marketing Show (Episodes 160 & 161)  To listen to Nick's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Nick's interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Nick about: What you need to have in place to build a true personal brand The three things you must have in your business to grow your revenue What is the role of media and PR in your […]

Aaron Fletcher Shares His Geek-Free Content Marketing Strategies

Born To Influence: The Marketing Show (Episodes 158 & 159)  To listen to Aaron's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Aaron's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Aaron about: The one thing you must avoid doing if you want a successful business How law firms can stand out in the market Commodity branding What you must do before building a web site How small businesses can create an effective marketing and sales funnel How to engineer referrals and reviews How to create a content roadmap for your […]

Kim Walsh-Phillips on FaceBook ads, Direct Response and How She Got Dan Kennedy on Board with Social Media

Born To Influence: The Marketing Show (Episodes 156 & 157)  To listen to Kim's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Kim's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Kim about: How to test your new ad campaign with just $50 How to increase your ROI with your leads significantly The truth about 1 cent like ads on FaceBook What works best on FaceBook ads when targeting your […]

Pam Slim on Creating a Body of Work That You Can Be Proud Of

Born To Influence: The Marketing Show (Episodes 150 & 151)  To listen to Pam's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Pam's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Pam about: Work as play vs leaving a legacy with your body of work Defining your success metrics The myth of following your […]

Joe Pulizzi on How to Do Content Marketing the Right Way

Born To Influence: The Marketing Show (Episodes 146 & 147)  To listen to Joe's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Joe's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joe about: How to create the content marketing strategy that's right for you How to minimize your advertising costs How to do your content re-purposing strategy correctly in your marketing What to do before creating new content How to create a book from your […]

Paul Hoffman on Creating Success with your Marketing

Born To Influence: The Marketing Show (Episodes 144 & 145)  To listen to Paul's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Paul's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Paul about: How to plan your day to set yourself up for success How to do accountability the right way How to create positive feedback after hitting your […]

John Jantsch on Selling and Marketing Duct Tape Style

Born To Influence: The Marketing Show (Episodes 140 & 141)  To listen to John's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of John's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with John about: How your clients see your business How to clarify your USP How this architectural firm went against conventional wisdom to really succeed How to get real, genuine feedback from your customers What you should delegate to an outside PR or marketing firm What questions to ask from your […]

Patrick Precourt Shares His Marketing Secrets from the Worlds of BizOpp and Personal Development

Born To Influence: The Marketing Show (Episodes 136 & 137)  To listen to Patrick's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Patrick's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Patrick about: Why he strives to make an impact How to market something intangible How to get the prospects to convert when you're giving […]