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Jim Palmer On the Power of Newsletters

(Born To Influence: The Marketing Show, Episodes 62 & 63)  To listen to Jim's interview on the Born To Influence PODCAST, click HERE.  To watch Jim's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can't be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that […]

Jay Baer Talks About Being Useful on Social Media (Being a Youtility)

(Born To Influence: The Marketing Show, Episodes 60 & 61)  To listen to Jay's interview on the Born To Influence PODCAST, click HERE.  To watch Jay's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it's about your company page on a network e.g. G+ How to plan the content that […]

Jim Williams Tells All About Advocacy Marketing, a la Influitive

(Born To Influence: The Marketing Show, Episodes 56 & 57)  To listen to Jim's interview on the Born To Influence PODCAST, click HERE.  To watch Jim's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: What advocate marketing is How to engineer advocacy from your customer base for your product or service Why advocacy [...]

Melissa Lanz on the Strategies to Creating a Successful Membership Site – Fresh 20 Style

(Born To Influence: The Marketing Show, Episodes 48 & 49)  To listen to Melissa's interview on the Born To Influence PODCAST, click HERE.  To watch Melissa's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Melissa about: How she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years How she conducted [...]

Mette Muller on Using Personality Types in Your Marketing

(Born To Influence: The Marketing Show, Episodes 46 & 47)  To listen to Mette's interview on the Born To Influence PODCAST, click HERE.  To watch Mette's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality [...]

Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown

(Born To Influence: The Marketing Show, Episode 44 & 45)  To listen to Mario's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Mario's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a "simple [...]

Justin Brooke on Scalable Traffic Strategies (IM)

(Born To Influence: The Marketing Show, Episodes 42 & 43)  To listen to Justin's interview on the Born To Influence PODCAST, click HERE.  To watch a bit of Justin's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Justin about: How he got from starting his biz with $60 and grew it to a six figure [...]

DJ Waldow (Marketo) on How to Do Marketing Funnel Automation Like a Real Pro

(Born To Influence: The Marketing Show, Episodes 38 & 39)  To listen to DJ's interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with DJ about: How he got a job using Twitter What is marketing automation How to use content marketing to educate your prospects about your product without being salesy The [...]

Esther on the Top Seven Books Every Entrepreneur Should Read

(Born To Influence: The Marketing Show, Episode 35)  To listen to Esther's interview on the Born To Influence PODCAST, click HERE.  To watch Esther's interview on VIDEO, click HERE. In this interview, we talked about: How to keep pinging, how to make sure you're ALWAYS growing your network How to attract the best / highest quality attendees possible to the [...]

Clay Collins Leads the Way to More Conversions with his Amazing LeadPages

(Born To Influence: The Marketing Show, Episode 34)  To listen to Clay's interview on the Born To Influence PODCAST, click HERE.  To watch Clay's interview on VIDEO, click HERE. In this interview, we talked with Clay about: Why most people fail in business What made the biggest difference for LeadPages to make their initial launch a success What he did [...]