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Jim Palmer On the Power of Newsletters

(Born To Influence: The Marketing Show, Episodes 62 & 63)  To listen to Jim's interview on the Born To Influence PODCAST, click HERE.  To watch Jim's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can't be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that […]

Jay Baer Talks About Being Useful on Social Media (Being a Youtility)

(Born To Influence: The Marketing Show, Episodes 60 & 61)  To listen to Jay's interview on the Born To Influence PODCAST, click HERE.  To watch Jay's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it's about your company page on a network e.g. G+ How to plan the content that […]

Behind The Scenes on All The Smart Strategies to Earn Passive Income with Pat Flynn

(Born To Influence: The Marketing Show, Episodes 58 & 59)  To listen to Pat's interview on the Born To Influence PODCAST, click HERE.  To watch Pat's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Pat about: His biggest regret about launching the Smart Passive Income podcast How to conquer fear (mental as well as tactical tips) Who are the people that helped him the most with moving forward why he's keeping a public progress report about his new projects The reality around “overnight success” for entrepreneurs The behind the scenes of his new show Ask Pat What he still struggles with and […]

Melissa Lanz on the Strategies to Creating a Successful Membership Site – Fresh 20 Style

(Born To Influence: The Marketing Show, Episodes 48 & 49)  To listen to Melissa's interview on the Born To Influence PODCAST, click HERE.  To watch Melissa's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Melissa about: How she used "thinking small" to build a 7 figure business (90k subscribers) in 3 years How she conducted [...]

Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown

(Born To Influence: The Marketing Show, Episode 44 & 45)  To listen to Mario's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Mario's interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a "simple [...]

DJ Waldow (Marketo) on How to Do Marketing Funnel Automation Like a Real Pro

(Born To Influence: The Marketing Show, Episodes 38 & 39)  To listen to DJ's interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with DJ about: How he got a job using Twitter What is marketing automation How to use content marketing to educate your prospects about your product without being salesy The [...]

Dan Sherman Shares His Best Tips for LinkedIn Success

(Born To Influence: The Marketing Show, Episodes 36 & 37)  To listen to Dan's interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Dan about: How to use LinkedIn groups to position yourself as an expert How to name your LinkedIn group the right way to optimize your lead gen and networking [...]

Jon Benson, Master Copywriter tells all about the VSL

(Born To Influence: The Marketing Show, Episodes 24 & 25)  To listen to Jon's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Jon's interview on VIDEO, click HERE. In this interview, we talked with Jon about: How to figure out what your customers are actually looking for How to create rapport with strangers [...]

Jim Kukral’s Attention is on Authenticity

(Born To Influence: The Marketing Show, Episodes 18 & 19)  To listen to Jim's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Jim's interview on VIDEO, click HERE. In this interview, we talked with Jim about: What does a "lifestyle business" REALLY mean How to get attention (and reactions) the right way [...]

By | December 23rd, 2013|Author, Coach, Consultant, Marketing, Podcast, Speaker, Strategy, Uncategorized|0 Comments

Sue Painter, The Most Confident Marketer

(Born To Influence: The Marketing Show, Episode 14 and 15)  To listen to Sue's interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Sue about: How she got to be booked a YEAR in advance within the first year of business The key criteria to choosing what events to attend What a [...]