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Danny Iny on How to Build and Monetize Your Audience from Scratch.mp3

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Stop Hiding!

So funny how sometimes we can fool ourselves into thinking that we’ve run out of ideas. That there’s nothing more to say. That you gave so much through your daily messaging, that now it’s repetitive, that people will get bored, and you even start questioning your own value, thinking you have nothing to say. That [...]

How To Maximize The Reach Of Your Facebook Livestreams And Get More Eyeballs On Your Content For FREE

  Facebook Livestreams are all the rage these days… and for good reason too. Facebook is really pushing them - your friends and followers will get notified when you’re live, and even after the fact, that you *were* live! There’s something special about watching something that’s happening *right now* - people feel intrigued to join [...]

How To Get Psychological Buy-In BEFORE You Pitch Yourself To The Media

Wanna know how I get most of my pitches for podcasts and media outlets accepted by people I'm about to work with for the first time? I introduce the idea of sending guest recommendations (or, when the pitch is for me, topic recommendations for an interview) through a casual by the way type conversation. It [...]

Get over yourself, Babes… It’s your time to shine

To be in the public eye all the time is not fun. There are expectations. And rules. And you have to behave a certain way and be a certain kind of person… At least, that’s how I felt for the longest time and so I AVOIDED being seen as much as possible. I’d tell myself, [...]

How To Create Endless Story Ideas And Pitch Angles For The Media

Linking when pitching the media… Sometimes it’s so hard to come up with a new thing that would allow you to continue the follow up process without being annoying when pitching a new media contact, or even when pitching an established media contact with a new story idea. But what if you had a resource [...]

Gail Woodard on Publishing Your Book to Grow Your Business

Born To Influence: The Marketing Show (Episodes 166 & 167)  To listen to Gail's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Gail's interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Gail about: What writing a book can do for you and your business How to market your book Common mistakes when self-publishing a book The truth about ISBN numbers and why it matters When to line up the editing and marketing for your […]

Ian Brodie on Persuasion via Email and the Psychology of Conversion

Born To Influence: The Marketing Show (Episodes 164 & 165)  To listen to Ian's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Ian's interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Ian about: The practical differences between marketing and advertising for small businesses vs large companies How to get your value across even if you're introverted or shy How to differentiate between strategies that don't suit you vs being lazy The differences between selling and marketing the intangible vs the tangible How to offer a “test drive” to demonstrate your skills when selling a service without doing free coaching sessions The intangible elements of the sales conversation and how to go beyond talking about the deliverables Follow up marketing and how to build confidence in your […]

Nick Nanton on Branding Yourself Like a True Celebrity Expert

Born To Influence: The Marketing Show (Episodes 160 & 161)  To listen to Nick's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Nick's interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Nick about: What you need to have in place to build a true personal brand The three things you must have in your business to grow your revenue What is the role of media and PR in your […]

Aaron Fletcher Shares His Geek-Free Content Marketing Strategies

Born To Influence: The Marketing Show (Episodes 158 & 159)  To listen to Aaron's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Aaron's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Aaron about: The one thing you must avoid doing if you want a successful business How law firms can stand out in the market Commodity branding What you must do before building a web site How small businesses can create an effective marketing and sales funnel How to engineer referrals and reviews How to create a content roadmap for your […]

Pam Slim on Creating a Body of Work That You Can Be Proud Of

Born To Influence: The Marketing Show (Episodes 150 & 151)  To listen to Pam's interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Pam's interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Pam about: Work as play vs leaving a legacy with your body of work Defining your success metrics The myth of following your […]